May 25, 2022
update
The new survey focuses on job growth in the App Store and global success for small businesses and entrepreneurs.
According to two independent analyses, the iOS app economy currently supports more than 2.2 million jobs in the United States, and US small developers’ revenues have increased by 118% over the last two years.
The iOS app economy continued its track record as an engine of economic growth and opportunity in 2021, supporting more than 2.2 million jobs in the United States and helping small businesses become more successful than ever. Insights show that two new research analyzes support the iOS app economy for entrepreneurs to create new businesses, innovate and reach customers through pandemics, and grow their coder, designer, and creative teams. It can be obtained from that. And the innovative global market that exists today.
One new analysis, “Spotlighting SMEs and App Creators on the App Store” — — Conducted by an independent economist from Analysis Group — We have found that developer revenue has increased significantly over the last two years. While revenues for all developers have increased, revenues for small developers active in the App Store have increased 113% over the last two years in 2019, more than doubling the revenue growth of large developers. I did. In the United States, small developers with annual revenues of up to $ 1 million and less than 1 million annual downloads have seen a 118% increase in revenue, above average since 2019.
In addition, another new analysis by the Progressive Policy Institute sheds light on job creation in the iOS app economy. This study looks at how the iOS app economy has helped create millions of jobs, from software development to sales to designers.
Taken together, the study found that as more companies use the app to reach their customers over the past two years, COVID-related restrictions have been lifted in many parts of the world. It shows that it has withstood the changes of digital and hybrid. These developers and their apps helped people find new and often lasting ways to collaborate with colleagues, find entertainment, hone their creativity, and connect with friends and family.
Small and emerging developers have global success on the App Store
An Analysis Group economist looks at how entrepreneurs in the iOS app economy have continued to innovate and grow in a study that spotlights small businesses and app creators on the App Store. Overall, this study gives an overview of a thriving and dynamic app ecosystem with thriving opportunities and innovations.
In 2021, thousands of small businesses and new app creators from around the world joined the App Store. Of this series of new developers, about 24% came from Europe, 23% from China, 14% from the United States, 4.3% from Japan, and 34% from other regions such as South Korea, India and Brazil. And over the last two years, the number of small, emerging developers joining the App Store has increased. For example, in the UK, the number of small developers using the App Store for the first time has increased by almost 40% since 2019, and in Germany, it has increased by more than 25%.
These developers take advantage of the App Store’s ability to easily distribute apps in 175 global markets, so by 2021, about 40 total app downloads from small businesses and emerging app creators. % Was from a user outside the developer’s home country.
Studies show that the App Store is helping entrepreneurs launch new apps and grow their businesses rapidly. To analyze the path to growth for developers who earned more than $ 1 million in the App Store in 2021, economists look back over a longer period of time, with 45% of today’s large developers missing or few in the App Store. Discovered just five years ago with over $ 10,000 in revenue.
App Store Entrepreneurship Road
PocketSuite’s booking and payment app is built to make it easy for service professionals to run their entire business alone or in small teams. From managing client reservations and payments to signing invoices and contracts, the app does everything right from your iPhone. Chinwe Onyeagoro, a former management consultant and co-founder and CEO who has moved to helping small businesses find money, thought they weren’t growing because they were constantly short of cash. “I thought there was a better way for service professionals to get paid faster and make more money, so at the age of seven, I figured out how to make money with my friends at a lemonade stand and rooted in it. I’m back at the Baby-Sitter Club, “explains Onyeagoro. “I wanted to make it easy for everyone, whether an esthetician, a dog trainer, a home cleaner, a handyman, etc., to reach their target income and have a great life.”
When she shared her vision with her husband, co-founder, and CTO Yang Forjindam, they knew they needed a mobile app that would allow professionals who are away from their desks four to five days a week to manage their entire business. I was there. Forjindam, an enterprise software architect, said, “I quickly realized that it was the easiest platform for Apple to develop,” and said he would do so to launch Pocket Suite on the App Store in 2016. I taught myself. Technologies such as Apple Pay and EventKit that make it easy to provide smart tools to app users. These tools are part of the powerful technology Apple offers to help developers of all sizes create innovative apps. It includes over 250,000 software development building blocks (APIs) and over 40 software development kits (SDKs) to harness the power of machine learning. , Augmented reality, and other cutting-edge technologies.
Today, the PocketSuite team has tripled, realizing the vision of empowering the people who work for them, as well as having 7 to 25 team members around the world. In just 45 days using the app, the average user will increase their revenue by 30%.
Released in 2017, the science-based panic and anxiety relief app Rootd has a simple mission to explain panic attacks in an easy-to-understand manner and bring relief to users on the fly. As a solo entrepreneur, founder and CEO Ania Wysocka has relied on a variety of resources to further develop her business, including Apple’s small business program. Wysocka describes her participation in a program that cuts commissions by 15% for small developers as a positive experience that has made a big difference in her growth.
Last year alone, Rootd was editorialized several times on the App Store, with billing up nearly 200% year-over-year. “When Apple recognizes a small business like me, it’s incredibly powerful — helping us to be seen by a larger audience around the world. This audience recognizes the raw quality of Rootd. And leave excellent user reviews and share the app further with other users in the network. In the United States, it won the 1st place in panic attacks and the 3rd place in anxiety, and is the top health and fitness in Mexico. I spent a week as an app, “says Wysocka. With these opportunities, she will grow organically on the App Store’s new global storefront, generate $ 1 million in revenue, and reach her next goal of achieving 2 million downloads. Is continuously improving. In the near future. “One of the things I learned as an entrepreneur is to post goals and have the opportunity to stop, reflect and celebrate as much as possible when I reach my goals.”
Employment platform Chamba has identified another trajectory for success. With the release of the first app in early 2020, Chamba’s goal is to help as many people as possible find jobs across the United States. As Latin entrepreneurs, co-founders Diego Montemayor and David Lewis thought they needed to create employment resources for the Hispanic community, which was traditionally affected by numerous unemployment. .. The need for this app became even more apparent as people navigated the fluctuating job market throughout the pandemic and turned to mobile phones to find jobs that previously occurred frequently in “word-of-mouth.” .. As Montemor-o-Vor explains, “In early 2020, I was unemployed trying to start a business when the whole country was severing people, but thankfully Chamber got over it, and more. Is also growing excellently. “
Chambers quickly gained popularity in cities such as Chicago, Dallas, Los Angeles, and New York City, allowing the team to grow from two to fifteen full-time employees. Last year, Chambers saw a 900% increase in job seekers. Currently, 66,000 active job seekers use the platform every month to find employment in areas ranging from hospitality to software engineering. Monte Mayor said: We are very fortunate to be in this position to help connect employers and employees and serve all Hispanic communities across the United States that are often overlooked. “
A complete analytics group survey of small business developers and app creators is now available on the App Store.
Launched in 2008, the App Store is the world’s safest and most vibrant app marketplace, currently serving 1.8 million apps and being accessed by more than 600 million people each week. Apple provides over 30 million registered developers with all the tools, resources, and support they need to create and deliver software to over 1 billion customers worldwide on the Apple platform. .. App entrepreneurs also have access to the App Store Small Business Program. The program includes a 15% commission reduction to support small and individual developers who are making up to $ 1 million in revenue and spurring innovation in the next chapter of the app. increase.
Press contact
Katie Clark Alsada
Apple
kclarkalsadder@apple.com
D’Nara Cush
Apple
d_cush@apple.com
AppleMedia helpline
media.help@apple.com
(408) 974-2042
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