AppleInsider is supported by its audience and may earn commissions as an Amazon Associate and Affiliate Partner on eligible purchases. These affiliate partnerships do not affect our edited content.
Currently, there are ads for first-party Apple radio shows within the paid Apple Music service, but you should never do so.
The ad itself seems to be a first-party spot promoting Apple One radio shows. However, it doesn’t appear on Beats or Apple One radio shows, nor does it appear in user-saved playlists.
Instead, ads play between songs in auto-generated or curated playlists, such as playlists in a particular genre. And it doesn’t matter if they’re selected in Siri or in the touch interface.
AppleInsider We tested it with users who paid for an Apple One subscription and an Apple Music family plan, and received multiple ad spots on a radio show with auto-generated and curated playlists. Tested in both the United States and the United Kingdom and used interstitial inserts in both regions.
An example of an ad spot received on Apple Music.
Inserts seem to have begun to appear on Apple Music for many users at some point after the introduction of the cheaper $ 4.99 voice plan. However, ad spots will continue to be visible to top tier subscribers.
The person running the channel needs a break for whatever reason.We know, because AppleInsider The staff has played live radio before. We are happy to accept advertisements for such programs.
Advertising in the stream generated by the algorithm can be skipped, but it’s still annoying and unexpected for listeners who are paying extra for music on unattended channels.
What about ads on Apple Music playlists?
There are two possible explanations here. This feature could be a bug that affects playlists if they only need to be visible to radio stations. The feature began to appear after Voice Plan’s debut, but Apple also advertised its cheap subscription as ad-free, so there’s no excuse for putting its own ads on that plan.
The second explanation is that Apple doesn’t consider these ads at all. They may be considered as part of a curation strategy or as a “discovery” feature. There is evidence of this, as ads for related radio shows appear in playlists for the genre.
Either way, you need to stop working. Apple may not promote Apple Music as ad-free if it retains these ads on the service. It could be a first-party “discovery” ad, but it’s still an ad.
One of the main attractions of Apple Music is the fact that it’s an ad-free streaming platform, unlike Spotify and Pandora’s free tiers. Apple Music isn’t free either — you’re paying for the fact that you don’t have to listen to ads.
Showing first-party ads to customers while Apple is in the midst of antitrust criticism also doesn’t look good. Apple is growing its advertising business, but has repeatedly denied allegations that it is trying to boost its segment while afflicting its competitors with its privacy features.
Given the small size of its advertising business and its privacy stance, Apple is unlikely to maliciously rob competition in the advertising market. However, placing your own ads in dedicated advertising spots for paid services is bad optics.
The fact that these ads are appearing in playlists is unacceptable. Radio show “discovery” advertising spots make sense for radio show listeners, but not for those who just want to listen to music without disturbing annoying ads. Apple should not include these ads in the cheap Apple Music Voice Plan unless you explicitly stop promoting the service as ad-free.
If Apple wants to place ads for its radio shows on Apple Music, it needs to implement a free slot with access to playlists, tracks, albums, and songs. That’s not a bad idea for Apple, but given the company’s desire to offer premium services, it doesn’t. Of course, ads don’t belong to “ad-free” services. Even if it’s a first-party ad.
Apple needs to offer a completely ad-free premium service (including Apple’s own) that costs money each month, as it does for Apple One, Apple Music Family Plans, or Apple Music single users. You also need to set up a cheap hierarchy like Apple Music Voice with these interstitials. Alternatively, you can set up a free, highly ad-supported hierarchy, such as Spotify’s free plan.
AppleInsider I’m engaged in a conversation with Apple on this issue. We will update this work as soon as information is available.
I hope this is an unintended behavior.
..
Commentaires
Enregistrer un commentaire