Will Tim Cook reveal Apple’s next big thing at this year’s WWDC?
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Updated May 31st below. This post was first published on May 29, 2022.
According to a new report, the announcement of Apple Augmented Reality (AR) headsets seems more likely than ever.
Monday, June 6th is the date of the keynote to this year’s World Wide Developers Conference (WWDC). And it seems more and more likely that it will end with One More Thing. This is Apple’s favorite phrase for something entirely new. The last One More Thing was in September 2014 when the first Apple Watch was unveiled with the iPhone 6. So why are you surprised at the potential of a new headset called Apple Glass?
Updated May 31st.
The latest information comes from a report by Ming-Chi Kuo, a trusted and accurate analyst at TFI Securities.of Tweet pair A few hours ago, Kuo added his voice to a conversation about what to expect from Apple regarding a brand new AR headset.
He feels he can’t see it this week. “I don’t think Apple will release AR / MR headsets and the rumored reality OS at WWDC this year, as it will be some time before Apple AR / MR headsets go into mass production. Apple’s competition around the world. Other companies can’t wait for the hardware specifications and OS design of Apple’s AR / MR headsets. “
By the way, MR is an abbreviation for Mixed Reality.
I agree with all of that, but note that he says “release”. It is not an announcement or an announcement. Perhaps I’m overly optimistic, but I’m hoping there may still be some news. After all, I didn’t expect the product to be released. Rather, I expected the product to be teased and the operating software to be announced soon so that developers could start building apps right away. But Kuo says even realityOS will not be announced.
Mr. Kuo continues. “When Apple unveiled its AR / MR headset and its operating system at WWDC, competitors immediately started a mimicry project, happily copying Apple’s great ideas, before Apple launched in 2023. It will line up in stores. “
Of course, that all makes sense. And I’ve seen countless AirPods knockoffs to find out that imitation is far from a sincere form of flattery.
Technique blogger Robert Scoble, also known as @ScobleizerI feel that I can’t see the headset at all until next year. He believes there is news related to WWDC. Specifically, “WWDC introduces a new kind of photo-realistic 3D scene, new development environment such as avatars. Neural Radiance Field, eh, NeRF (Apple probably doesn’t call it that) Will be taken up in a surprise that is rarely expected. “
According to Scoble, the second event is probably scheduled for January 2023, when he believes the hardware will finally be visible. Second, the third event predicts the launch date in advance, perhaps a year from now.
By the way, the June 8th date is mentioned in relation to the trademark, but according to the trademark lawyer, after all, it could be a coincidence.
You can know exactly what will be announced in just a few days.
Now, even the most clue analysts like Mark Gurman are reluctant to predict that WWDC will be at the moment of this announcement, saying only this year. According to Gurman, the Apple Board was recently granted access to a headset demo, so it sounds like it’s nearby, but the idea that WWDC reveals was little motivated.
Thanks to the new development, it may have changed now: Parker Ortrani According to The Verge, a company has registered the trademark of RealityOS. It is widely believed that this is the name of the operating software for AR headsets. It was filed on June 8, 2022 as the deadline for international filing. Well, that day is rarely necessary for me to point out, but it’s only a few days after WWDC’s keynote, and such deadlines may be set shortly after the announcement.
The trademark is “especially for’wearable computer hardware’,” says Ortolani.
For me, the biggest reason to suggest that headsets could be announced this week is because WWDC is all about developers and you need an app to use them, so developers It means that you need to start working on them right away and get ready for a new product.
Apple typically announces a product and releases it in a few days, unless it’s a brand new product category. The first iPhones, iPads, and Apple Watches were all announced months before they went on sale.
According to Ortolani, the trademark comes from a company called Realityo Systems LLC, “Apple has exactly the same address as the shell company that held the name macOS California.”
In addition, another filing in Uganda earlier this year also used Apple’s San Francisco font.
Does this all mean that the product will be announced reliably?
Not perfect. But there are other clues. Mark Gurman previously said he understands that headsets will be announced at live Apple events rather than virtual. This makes sense as the first comments come from people who check the headset directly.
This year’s WWDC is virtual, but what matters is its direct presence from a small group of developers and guests. Because of this face-to-face element, you can demo the headset to your guests.
You can see it in a little over a week.
Oh, I have another excuse. After unveiling the Apple Watch, Tim Cook wore it and walked on stage. Do you do the same with your headset this time?
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